Adrian (costume designer)

Adrian
Born Adrian Adolph Greenberg
March 3, 1903(1903-03-03)
Naugatuck, Connecticut, U.S.
Died September 13, 1959(1959-09-13) (aged 56)
Hollywood, Los Angeles, California, U.S.
Occupation Costume designer
Spouse Janet Gaynor (m. 1939–1959) «start: (1939)–end+1: (1960)»"Marriage: Janet Gaynor to Adrian (costume designer)" Location: (linkback:http://localhost../../../../articles/a/d/r/Adrian_(costume_designer).html)

Adrian Adolph Greenberg (March 3, 1903 — September 13, 1959), most widely known as Adrian, was an American costume designer whose most famous costumes were for The Wizard of Oz and other Metro-Goldwyn-Mayer films of the 1930s and 1940s. During his career, he designed costumes for over 250 films and his screen credits usually read as "Gowns by Adrian". On occasion, he was credited as Gilbert Adrian, a combination of his father's forename and his own.

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Early life

Adrian was born on March 3, 1903 in Naugatuck, Connecticut to Jewish immigrant parents Gilbert and Helena (Pollack) Greenberg. He attended the New York School for Fine and Applied Arts (now Parsons School of Design). In 1922, he transferred to NYSFAA's Paris campus and while there was hired by Irving Berlin. Adrian then designed the costumes for Berlin's The Music Box Revue.

Career

Adrian was hired by Rudolph Valentino's wife Natacha Rambova to design costumes for A Sainted Devil in 1924. He would also design for Rambova's film, What Price Beauty? (1925). Adrian became head costume designer for Cecil B. DeMille's independent film studio. In 1928, Cecil B. DeMille moved temporarily to Metro-Goldwyn-Mayer and Adrian was hired as chief costume designer at the studio. While DeMille eventually returned to Paramount, Adrian stayed on at MGM. In his career at that studio, Adrian designed costumes for over 200 films.

During this time, Adrian worked with some of the biggest female stars of the day like Greta Garbo, Norma Shearer, Jeanette MacDonald, Jean Harlow, Katharine Hepburn and Joan Crawford. He worked with Crawford 28 times, Shearer 18 and Harlow 9. He worked with Garbo over the course of most of her career.[1] Adrian was behind Crawford's signature outfits with large shoulder pads, which later spawned a fashion trend.

Adrian was most famous for his evening gown designs for these actresses, a talent exemplified in The Women. The Women (1939), filmed in black and white, originally included a 10-minute fashion parade in Technicolor, which featured Adrian's most outré designs; often cut in TV screenings, it has been restored to the film by Turner Classic Movies. Adrian was also well-known for his extravagant costumes, as in The Great Ziegfeld (1936) and opulent (if not historically accurate) period dresses such as those for Camille (1936) and Marie Antoinette (1938)

Adrian is perhaps best known today for his work on the 1939 movie classic, The Wizard of Oz. Adrian custom-designed the film's signature red-sequined ruby slippers for Judy Garland.

Adrian left MGM in 1941 to set up his own independent fashion house, though he still worked closely with Hollywood.

Sexuality and marriage

Though he was openly gay, he married Janet Gaynor in 1939, possibly in response to the anti-gay attitudes of the movie studio heads and the sex-negative atmosphere created by the Production Code.[2] They retired to their ranch in Brazil and remained married until his death in 1959.

Later years and death

After leaving MGM, he established his own fashion house. Some of his designs were sold through Macy's. He only returned to MGM for a final film, 1952's Lovely to Look At. Despite his success, Adrian was never nominated for an Academy Award. He came out of his retirement and returned to the States in 1959 to design the costumes for the upcoming Broadway musical Camelot. In the early stages of this project, Adrian died suddenly of a heart attack at the age of 56.[3] He was buried in Hollywood Forever Cemetery.

Quotes

"It was because of Garbo that I left M-G-M. In her last picture they wanted to make her a sweater girl, a real American type. I said, 'When the glamour ends for Garbo, it also ends for me. She has created a type. If you destroy that illusion, you destroy her.' When Garbo walked out of the studio, glamour went with her, and so did I."[1]

Filmography

  • Her Sister from Paris (1925)
  • The Eagle (1925)
  • Cobra (1925)
  • The Volga Boatman (1926)
  • Fig Leaves (1926)
  • For Alimony Only (1926)
  • Young April (1926)
  • Gigolo (1926)
  • The Little Adventuress (1927)
  • Vanity (1927)
  • His Dog (1927)
  • The Country Doctor (1927)
  • The Fighting Eagle (1927)
  • The Angel of Broadway (1927)
  • The Wise Wife (1927)
  • Dress Parade (1927)
  • The Forbidden Woman (1927)
  • The Wreck of the Hesperus (1927)
  • The Main Event (1927)
  • My Friend from India (1927)
  • Chicago (1927)
  • Almost Human (1927)
  • A Ship Comes In (1928)
  • Let 'Er Go, Gallegher (1928)
  • What Price Beauty? (1928)
  • Stand and Deliver (1928)
  • The Blue Danube (1928)
  • Midnight Madness (1928)
  • Skyscraper (1928)
  • Walking Back (1928)
  • The Masks of the Devil (1928)

References

  1. ^ a b Screens: Review – Gowns by Adrian. The Austin Chronicle. http://www.austinchronicle.com/gyrobase/Issue/review?oid=oid%3A82239. Retrieved 2010-05-03 
  2. ^ Habib, John Phillip (2002-07-09). "Dressmaker For Stars and Secretaries". The Advocate (Here Publishing) (867): 61. ISSN 0001-8996. 
  3. ^ Blum, Daniel (1960). Screen World. 11. Biblo & Tannen Publishers. p. 215. ISBN 0-819-60301-5. 

External links

Wikimedia Commons has media related to:

Adrian / Tony Duquette (1961) · Catherine Zuber (2005) · Gregg Barnes (2006) · William Ivey Long (2007) · Catherine Zuber (2008) · Tim Hatley (2009)
Complete list · (1947–1975) · (1976–2004) · (2005-present (Play)) · (2005-present (Musical))